Locks, this word is inevitably unfamiliar to ordinary people, but the lock of this product is absolutely a necessity in our lives, from the house, the door lock on the car, to the lock on the lock box, it appears in our real time all the time. In life, we only pay little attention to it.
In recent years, China's lock industry has been developing rapidly and now it has become the world's largest producer and consumer of locks. At present, the annual sales of the domestic lock industry has reached more than 40 billion yuan, the production capacity has exceeded 2 billion sets, and the annual export volume has exceeded 10 billion yuan. In the future, China's lock market will continue to grow at a rate of more than 20% per year.
With the continuous deepening of China's opening up to the outside world, high-end buildings are developing rapidly, the prospects of high-end locks market are optimistic, and the market demand for high-end locks is increasing year by year, and the power of brands will gradually emerge.
Create a brand to seize the high-end market
The improvement of living standards and the strengthening of people's awareness of prevention. The demand for high-grade preventive locks is constantly increasing. In the face of such a good prospect, how should hardware lock companies seize the opportunity to reform and develop new ones?
According to reports, the high-tech products such as biometrics technology and electronic technology in the consumer market of locks are still in a blank stage, but the consumer demand in the market has a 40% annual growth in demand for this, to 2012. In the year, China's domestic lock market will have a share of more than 80 million sets of high-tech products such as biometrics and electronic technology, which is definitely a tempting big cake.
The core technology of high-end locks is in the hands of foreign manufacturers. In recent years, the production of high-end electronic locks, such as IC cards, TM cards, fingerprint locks and other core electronic components are imported from abroad, so that China's high-end locks are limited in terms of price and performance expansion.
Some high-end hotels, hotels and other locks rely mainly on imports, and the domestic high-end lock market is still controlled by foreign locks. The domestic lock industry has reached the point of making profits from technology, high-end, and intelligent locks.
In recent years, China's lock-making enterprises have increased their efforts in the development of high-end lock products, such as Yantai Sanhuan Lock Industry Group Co., Ltd., Shandong Jinfeng Group Corporation, Zhongshan Huafeng Lock Co., Ltd., etc., in order to actively refer to European and American standards for production. Independent innovation technologies are constantly emerging, and the competitive advantages in the domestic and foreign markets are obvious.
At the same time, foreign famous lock companies such as the United States, Italy, Germany, Japan, Canada, and South Korea have accelerated their pace of entering the Chinese market. Local brands and foreign brands have ushered in a confrontation in the high-end lock market. Who will first overcome the technical difficulties? You can upgrade to get the biggest cake.
On the whole, the Chinese lock industry is far behind the advanced foreign technology, and the lock manufacturers are mainly small and medium-sized enterprises, and the low-level redundant construction is serious.
At present, the competitiveness of many lock companies in China comes from low cost, the price war is booming, and the profit of the lock industry is getting thinner. Some low value-added padlocks require dozens of production processes to produce, but a lock. Only a few cents of profit. The lock industry is in urgent need of technology and industrial upgrades to update the brand innovation model.
Innovation in the lock industry requires enterprises to change their mindsets, change ideas based on imitation, master independent technologies, increase investment in equipment, technology, research and development, and patent innovation, increase product technology content, and increase product differentiation. Enterprises should pay attention to Enhance brand awareness and implement brand strategy to change its position, seize the market share in the middle and high-end market, and promote the healthy and rapid development of the industry.
Many lock companies are in the process of scouring the first pot of gold, and they have no time to consider cultivating brands. The time is short and the starting point is low. Compared with foreign brands with a history of 100 years, the young Chinese brands are naturally lacking.
Opportunities in the "post-crisis" era
In 2008, a serious financial crisis broke out in the world, and China's light industry and manufacturing industries were also hit hard. Especially in the export-oriented Chinese hardware industry, the lock industry is naturally difficult to escape.
At present, most of China's lock companies are relatively small in scale, lacking brand appeal, low added value of products, and poor quality and quality... These factors are restricting the development of China's lock industry.
However, by the beginning of 2010, as the country spurred domestic demand, increased investment, and many other "rescue" policies, China has entered the post-crisis era, and the lock industry has begun to emerge.
In terms of domestic demand, the state-sponsored affordable housing projects, rural infrastructure construction, infrastructure construction such as railways, highways, airports, and reconstruction work in earthquake-stricken areas require a large number of hardware products, including lock products.
This can be said to be a good news for lock companies. At the same time, the recent domestic real estate market is extremely hot, and the construction of a large number of new real estates has also promoted the demand for lock products.
With the introduction of a series of export-improving policies such as export tax rebates and the thawing of the international lock market, the demand for Chinese lock products has rebounded sharply, and the export business that the lock industry relies on has begun to pick up.
It can be said that the lock industry has re-entered a high-speed development period, and manufacturers have also ushered in new opportunities.
At present, the order volume and export volume of China's lock products have almost recovered to the level before the financial crisis, and all lock manufacturers have already started to put into production.
Innovative quality enhances market competitiveness
The non-famous comic actor Guo Degang said in one of his comic dialogues: "The lock takes a noodle and opens, and a pack of instant noodles can open a plot." It's a joke, but it also reflects a problem: the quality of our lock products needs to be improved now.
The comic dialogue is naturally exaggerated, but the facts have long proved that our locks are not too open by the noodles, but the quality is not very good.
One of the most important quality indicators of lock products is the mutual opening rate of the products, that is, the probability that the same key can open several locks, and the same lock can be opened with several keys.
At present, the mutual opening rate of world-renowned brand locks is only tens of thousands of points. The mutual opening rate of domestically-made locks is also about one-six thousandth, and some products that are not formal and have no production strength are produced by each other. The opening rate is one-thirtieth, and such a lock is too bad in safety and reliability.
In addition, the current lock industry in China is still relatively backward, and the average selling price of locks is also very low. The survey is only 1/15 of the United Kingdom, the United States and other countries.
In foreign countries, the price of the lock is usually more expensive than the door, because the lock is the heart of the door. At present, the development of new varieties of locks abroad is very active, and many new materials, new technologies and new processes are continuously applied to the lock industry. In contrast, the innovation capability of Chinese lock companies is still relatively weak.
The low quality of the products means that the lock products we export can only attract customers at low prices, and can only occupy the low-end market. We can only rely on low labor costs to earn a meal. This meal is not so delicious, nor is it always full.
Therefore, it is necessary to avoid the good quality of products and low quality. If we take advantage of the rapid increase in export volume in the post-crisis era, we need the continued efforts of our lock companies to develop new technologies, improve product quality, and eat for the future. Work hard.
In order to achieve the goal of technological transformation and upgrading, we must go out, we must be able to see foreign advanced products, and we must be able to communicate and learn with major international customers and big brands.